/* Page: /services/shopify-conversion-optimization */
/* components/cro-anim.css */
/* components/cro-anim.css — CRO program scene around a live storefront.
   Markup: .cro-anim[data-cro-anim] in a hero visual.
   Sized to the design canvas, then scaled to fit. .is-running plays
   the sequence; reduced motion / wireframe show the resting mock. */

.hero__visual:has(.cro-anim) {
  width: 100%;
}

.hero--center .hero__shot--anim:has(.cro-anim) {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  background-color: transparent;
  border: 0;
  box-shadow: none;
}

.hero__shot--anim:has(.cro-anim) img {
  aspect-ratio: auto;
  max-height: none;
}

.cro-anim {
  --cro-ink: #18181b;
  --cro-muted: #71717a;
  --cro-line: #e4e4e7;
  --cro-soft: #f4f4f5;
  --cro-green: #22c55e;
  --cro-green-soft: #dcfce7;
  --cro-green-ink: #15803d;
  --cro-blue: #3b82f6;
  --cro-blue-soft: #dbeafe;
  --cro-blue-ink: #1d4ed8;
  --cro-design-w: 1280px;
  --cro-design-h: 720px;

  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  overflow: hidden;
  background-color: transparent;
  color: var(--cro-ink);
  font-family: var(--font-primary);
  pointer-events: none;
}

.cro-anim__shell {
  position: relative;
  width: var(--cro-design-w);
  height: var(--cro-design-h);
  overflow: hidden;
  opacity: 0;
  transform: translateY(10px);
  transform-origin: center center;
  transition:
    opacity 560ms var(--ease-out-smooth),
    transform 680ms var(--ease-out-smooth);
}

.cro-anim.is-running .cro-anim__shell,
.cro-anim.is-complete .cro-anim__shell {
  opacity: 1;
  transform: none;
}

.cro-anim__wires {
  position: absolute;
  inset: 0;
  z-index: 1;
  width: 100%;
  height: 100%;
  overflow: visible;
}

.cro-anim__wire {
  fill: none;
  stroke: #a1a1aa;
  stroke-width: 1.5;
  stroke-dasharray: 2.5 5;
  stroke-linecap: round;
  opacity: 0;
  transition: opacity 480ms var(--ease-out-smooth);
}

.cro-anim__wire.is-on {
  opacity: 1;
}

.cro-anim__node {
  fill: #fff;
  stroke: #d4d4d8;
  stroke-width: 1.6;
  opacity: 0;
  transform-box: fill-box;
  transform-origin: center;
  transition:
    opacity 320ms var(--ease-out-smooth),
    fill 320ms var(--ease-out-smooth),
    stroke 320ms var(--ease-out-smooth);
}

.cro-anim__node.is-on {
  fill: var(--cro-ink);
  stroke: #fff;
  stroke-width: 2;
  opacity: 1;
}

.cro-anim__card,
.cro-anim__store,
.cro-anim__phone,
.cro-anim__team,
.cro-anim__timeline {
  position: absolute;
  z-index: 2;
  opacity: 0;
  transform: translateY(12px);
  transition:
    opacity 520ms var(--ease-out-smooth),
    transform 640ms var(--ease-out-smooth);
}

.cro-anim__card,
.cro-anim__store,
.cro-anim__phone,
.cro-anim__team {
  background-color: #fff;
  border: 1px solid rgb(228 228 231 / 0.9);
  border-radius: 1.05rem;
  box-shadow: 0 10px 28px rgb(17 17 20 / 0.06);
}

.cro-anim__card.is-on,
.cro-anim__store.is-on,
.cro-anim__phone.is-on,
.cro-anim__team.is-on,
.cro-anim__timeline.is-on {
  opacity: 1;
  transform: none;
}

.cro-anim__card {
  display: flex;
  flex-direction: column;
  gap: 0.55rem;
  z-index: 3;
  padding: 0.85rem 0.9rem 0.8rem;
}

.cro-anim__card--ab {
  top: 132px;
  left: 24px;
  width: 248px;
}

.cro-anim__card--ux {
  top: 328px;
  left: 24px;
  width: 260px;
}

.cro-anim__card--analysis {
  top: 28px;
  left: 168px;
  width: 236px;
}

.cro-anim__card--roadmap {
  top: 16px;
  left: 520px;
  width: 248px;
}

.cro-anim__card--perf {
  top: 28px;
  left: 1004px;
  width: 248px;
}

.cro-anim__card--ongoing {
  top: 188px;
  left: 1004px;
  width: 248px;
}

.cro-anim__head {
  display: flex;
  align-items: flex-start;
  gap: 0.55rem;
}

.cro-anim__mark {
  display: grid;
  flex-shrink: 0;
  place-items: center;
  width: 1.85rem;
  height: 1.85rem;
  border-radius: 0.55rem;
  background-color: var(--cro-soft);
  color: var(--cro-ink);
}

.cro-anim__mark svg {
  width: 1rem;
  height: 1rem;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.7;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.cro-anim__title {
  margin: 0;
  font-size: 0.95rem;
  font-weight: var(--font-weight-semibold);
  letter-spacing: -0.02em;
  line-height: 1.2;
}

.cro-anim__copy {
  margin: 0.12rem 0 0;
  color: var(--cro-muted);
  font-size: 0.72rem;
  font-weight: var(--font-weight-medium);
  line-height: 1.35;
}

.cro-anim__variants {
  display: grid;
  grid-template-columns: 1fr 1fr auto;
  gap: 0.45rem;
  align-items: end;
}

.cro-anim__variant {
  display: grid;
  gap: 0.28rem;
}

.cro-anim__variant img {
  display: block;
  width: 100%;
  height: 3.4rem;
  object-fit: cover;
  border-radius: 0.5rem;
  background-color: var(--cro-soft);
}

.cro-anim__variant--a img {
  object-position: 18% center;
}

.cro-anim__variant--b img {
  object-position: 82% center;
}

.cro-anim__variant span {
  color: var(--cro-muted);
  font-family: var(--font-mono);
  font-size: 0.62rem;
  font-weight: var(--font-weight-medium);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  text-align: center;
}

.cro-anim__lift {
  display: grid;
  gap: 0.2rem;
  justify-items: start;
  padding-bottom: 1.05rem;
}

.cro-anim__lift strong {
  display: inline-flex;
  align-items: center;
  min-height: 1.35rem;
  padding: 0 0.45rem;
  border-radius: var(--radius-pill);
  background-color: var(--cro-green-soft);
  color: var(--cro-green-ink);
  font-size: 0.72rem;
  font-weight: var(--font-weight-semibold);
}

.cro-anim__lift span {
  color: var(--cro-muted);
  font-size: 0.62rem;
  font-weight: var(--font-weight-medium);
  line-height: 1.2;
}

.cro-anim__rows {
  display: flex;
  flex-direction: column;
  gap: 0.38rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.cro-anim__row {
  display: grid;
  align-items: center;
  gap: 0.45rem;
  min-height: 1.15rem;
  color: var(--cro-muted);
  font-size: 0.78rem;
  font-weight: var(--font-weight-medium);
  line-height: 1.2;
  grid-template-columns: 0.95rem minmax(0, 1fr);
}

.cro-anim__row.is-ready {
  color: var(--cro-ink);
}

.cro-anim__check {
  display: grid;
  place-items: center;
  width: 0.95rem;
  height: 0.95rem;
  border: 1.5px solid var(--cro-line);
  border-radius: 50%;
  background-color: #fff;
}

.cro-anim__check svg {
  width: 0.58rem;
  height: 0.58rem;
  fill: none;
  stroke: #fff;
  stroke-width: 2.4;
  stroke-linecap: round;
  stroke-linejoin: round;
  opacity: 0;
}

.cro-anim__row.is-ready .cro-anim__check {
  border-color: var(--cro-green);
  background-color: var(--cro-green);
}

.cro-anim__row.is-ready .cro-anim__check svg {
  opacity: 1;
}

.cro-anim__stats {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 0.5rem;
}

.cro-anim__rate {
  display: grid;
  gap: 0.1rem;
}

.cro-anim__rate span {
  color: var(--cro-muted);
  font-size: 0.62rem;
  font-weight: var(--font-weight-medium);
}

.cro-anim__rate strong {
  font-size: 1.35rem;
  font-weight: var(--font-weight-semibold);
  letter-spacing: -0.04em;
  line-height: 1;
}

.cro-anim__delta {
  color: var(--cro-green-ink);
  font-size: 0.72rem;
  font-weight: var(--font-weight-semibold);
}

.cro-anim__spark {
  width: 5.4rem;
  height: 2.1rem;
}

.cro-anim__spark path {
  fill: none;
  stroke: var(--cro-green);
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-dasharray: 140;
  stroke-dashoffset: 140;
  transition: stroke-dashoffset 900ms var(--ease-out-smooth);
}

.cro-anim__spark.is-on path {
  stroke-dashoffset: 0;
}

.cro-anim__store {
  top: 72px;
  left: 308px;
  z-index: 2;
  display: flex;
  flex-direction: column;
  overflow: hidden;
  width: 560px;
  height: 348px;
  padding: 0;
  border-radius: 1.1rem;
}

.cro-anim__screen {
  display: block;
  flex: 1 1 auto;
  min-height: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
}

.cro-anim__phone {
  top: 118px;
  left: 804px;
  z-index: 4;
  display: block;
  overflow: visible;
  width: 156px;
  height: auto;
  padding: 0;
  border: 0;
  border-radius: 0;
  background-color: transparent;
  box-shadow: none;
}

.cro-anim__phone img {
  display: block;
  width: 100%;
  height: auto;
  object-fit: contain;
}

.cro-anim__team {
  top: 404px;
  left: 1004px;
  z-index: 3;
  display: flex;
  align-items: center;
  gap: 0.5rem;
  width: 248px;
  padding: 0.55rem 0.7rem;
}

.cro-anim__faces {
  display: flex;
}

.hero__shot--anim .cro-anim__faces img {
  width: 1.55rem;
  height: 1.55rem;
  object-fit: cover;
  object-position: center top;
  border: 2px solid #fff;
  border-radius: 50%;
  margin-left: -0.4rem;
  background-color: var(--cro-soft);
}

.cro-anim__faces img:first-child {
  margin-left: 0;
}

.cro-anim__team p {
  margin: 0;
  color: var(--cro-muted);
  font-size: 0.72rem;
  font-weight: var(--font-weight-medium);
  line-height: 1.25;
}

.cro-anim__timeline {
  top: 478px;
  left: 300px;
  z-index: 3;
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  width: 956px;
  padding: 0;
  background-color: transparent;
  border: 0;
  box-shadow: none;
}

.cro-anim__months {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 0.5rem;
  color: var(--cro-muted);
  font-family: var(--font-mono);
  font-size: 0.62rem;
  font-weight: var(--font-weight-medium);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.cro-anim__months span:last-child {
  text-align: right;
}

.cro-anim__track {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 0.5rem;
}

.cro-anim__item {
  display: grid;
  gap: 0.28rem;
  min-height: 0;
  padding: 0.5rem 0.55rem;
  border: 1px solid rgb(228 228 231 / 0.9);
  border-radius: 0.7rem;
  background-color: #fff;
  box-shadow: 0 10px 28px rgb(17 17 20 / 0.06);
  opacity: 0;
  transform: translateY(8px);
  transition:
    opacity 420ms var(--ease-out-smooth),
    transform 480ms var(--ease-out-smooth);
}

.cro-anim__item.is-on {
  opacity: 1;
  transform: none;
}

.cro-anim__item-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.35rem;
}

.cro-anim__item-head p {
  margin: 0;
  font-size: 0.72rem;
  font-weight: var(--font-weight-semibold);
  letter-spacing: -0.01em;
}

.cro-anim__pill {
  display: inline-flex;
  align-items: center;
  min-height: 1.05rem;
  padding: 0 0.4rem;
  border-radius: var(--radius-pill);
  background-color: #fff;
  color: var(--cro-muted);
  font-size: 0.58rem;
  font-weight: var(--font-weight-medium);
}

.cro-anim__pill--live {
  background-color: var(--cro-green-soft);
  color: var(--cro-green-ink);
}

.cro-anim__pill--progress {
  background-color: var(--cro-blue-soft);
  color: var(--cro-blue-ink);
}

.cro-anim__bars {
  display: grid;
  gap: 0.22rem;
}

.cro-anim__bars i {
  display: block;
  height: 0.28rem;
  border-radius: var(--radius-pill);
  background-color: #e4e4e7;
}

.cro-anim__bars i:first-child {
  width: 88%;
}

.cro-anim__bars i:last-child {
  width: 62%;
}

/* Desktop owns its own appear timeline — don't fight scroll-reveal */
@media (min-width: 56.01em) {
  .cro-anim .scroll-reveal__item {
    opacity: 1;
    transform: none;
    transition: none;
  }
}

@media (max-width: 56em) {
  .hero--center .hero__shot--anim:has(.cro-anim),
  .hero--center .hero__visual:has(.cro-anim) {
    aspect-ratio: auto;
    height: auto;
    min-height: 0;
    overflow: visible;
    width: 100%;
    margin-inline: auto;
  }

  .cro-anim {
    --cro-design-w: 100%;
    --cro-design-h: auto;
    position: relative;
    display: block;
    width: 100%;
    height: auto;
    min-height: 0;
    inset: auto;
    overflow: visible;
    margin-inline: auto;
  }

  .cro-anim__shell {
    position: relative;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0.55rem;
    width: 100%;
    max-width: 100%;
    height: auto;
    margin: 0.5rem auto 0;
    padding: 0.35rem 0 0.65rem;
    overflow: visible;
  }

  .cro-anim__shell::before {
    content: "";
    position: absolute;
    z-index: 0;
    top: 1rem;
    bottom: 2rem;
    left: 50%;
    width: 0;
    border-left: 1.5px dashed rgb(34 197 94 / 0.42);
    transform: translateX(-50%);
    pointer-events: none;
  }

  .cro-anim__wires {
    display: none;
  }

  .cro-anim__store,
  .cro-anim__card,
  .cro-anim__timeline,
  .cro-anim__phone,
  .cro-anim__team {
    position: relative;
    top: auto;
    left: auto;
    z-index: 1;
    width: 100%;
  }

  .cro-anim__phone,
  .cro-anim__card--analysis,
  .cro-anim__card--roadmap,
  .cro-anim__team {
    display: none;
  }

  .cro-anim__store {
    order: 1;
    grid-column: 1 / -1;
    display: block;
    width: min(100%, 28rem);
    height: auto;
    min-height: 0;
    margin: 0 auto 0.35rem;
    overflow: hidden;
  }

  .cro-anim__screen {
    display: block;
    width: 100%;
    height: auto;
    max-height: none;
    aspect-ratio: 1674 / 1402;
    object-fit: cover;
    object-position: top center;
  }

  .cro-anim__card--ab {
    order: 2;
  }

  .cro-anim__card--ux {
    order: 3;
    display: flex;
  }

  .cro-anim__card--perf {
    order: 4;
  }

  .cro-anim__card--ongoing {
    order: 5;
  }

  .cro-anim__card {
    min-width: 0;
    margin: 0;
    padding: 0.7rem 0.7rem 0.65rem;
    gap: 0.45rem;
    border-radius: 0.9rem;
    box-shadow: 0 6px 18px rgb(17 17 20 / 0.05);
  }

  .cro-anim__card--ab,
  .cro-anim__card--perf,
  .cro-anim__card--ongoing,
  .cro-anim__card--ux {
    width: 100%;
  }

  .cro-anim__mark {
    width: 1.45rem;
    height: 1.45rem;
    border-radius: 0.45rem;
  }

  .cro-anim__mark svg {
    width: 0.78rem;
    height: 0.78rem;
  }

  .cro-anim__title {
    font-size: 0.82rem;
    letter-spacing: -0.01em;
    line-height: 1.15;
  }

  .cro-anim__copy {
    font-size: 0.64rem;
    line-height: 1.3;
  }

  .cro-anim__variants {
    gap: 0.35rem;
  }

  .cro-anim__variant img {
    height: 2.6rem;
  }

  .cro-anim__lift {
    padding-bottom: 0.65rem;
  }

  .cro-anim__lift strong {
    font-size: 0.64rem;
  }

  .cro-anim__rows {
    gap: 0.3rem;
  }

  .cro-anim__row {
    min-height: 1rem;
    font-size: 0.68rem;
    gap: 0.35rem;
  }

  .cro-anim__check {
    width: 0.82rem;
    height: 0.82rem;
  }

  .cro-anim__check svg {
    width: 0.52rem;
    height: 0.52rem;
  }

  .cro-anim__rate strong {
    font-size: 1.1rem;
  }

  .cro-anim__delta {
    font-size: 0.68rem;
  }

  .cro-anim__timeline {
    order: 6;
    grid-column: 1 / -1;
    width: 100%;
    margin: 0.15rem 0 0;
    padding: 0.7rem 0.75rem;
    border-radius: 0.9rem;
    background-color: #fff;
    border: 1px solid rgb(228 228 231 / 0.9);
    box-shadow: 0 6px 18px rgb(17 17 20 / 0.05);
  }

  .cro-anim__months {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0.35rem;
    margin-bottom: 0.55rem;
  }

  .cro-anim__months span {
    font-size: 0.68rem;
  }

  .cro-anim__months span:nth-child(n + 3) {
    display: none;
  }

  .cro-anim__track {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0.45rem;
  }

  .cro-anim__item:nth-child(n + 5) {
    display: none;
  }

  .cro-anim__item-head p {
    font-size: 0.72rem;
  }

  .cro-anim__pill {
    font-size: 0.58rem;
  }

  .cro-anim__card:not(.is-on),
  .cro-anim__store:not(.is-on),
  .cro-anim__timeline:not(.is-on) {
    position: absolute;
    height: 0;
    overflow: hidden;
    margin: 0;
    padding: 0;
    border: 0;
    opacity: 0;
    pointer-events: none;
  }

  /* Resting mock is always on — site scroll-reveal owns the appear */
  .cro-anim__card.is-on,
  .cro-anim__store.is-on,
  .cro-anim__timeline.is-on {
    opacity: 1;
    transform: none;
    filter: none;
  }

  .cro-anim__card.is-on.scroll-reveal__item,
  .cro-anim__store.is-on.scroll-reveal__item,
  .cro-anim__timeline.is-on.scroll-reveal__item {
    opacity: 0;
    transform: translateY(1.25rem);
    filter: none;
    transition:
      opacity 1.45s cubic-bezier(0.22, 1, 0.36, 1),
      transform 1.45s cubic-bezier(0.22, 1, 0.36, 1);
    transition-delay: 0ms;
  }

  .cro-anim [data-scroll-reveal].is-revealed .cro-anim__card.is-on.scroll-reveal__item,
  .cro-anim [data-scroll-reveal].is-revealed .cro-anim__store.is-on.scroll-reveal__item,
  .cro-anim [data-scroll-reveal].is-revealed .cro-anim__timeline.is-on.scroll-reveal__item {
    opacity: 1;
    transform: none;
    transition-delay: var(--scroll-reveal-delay, 0ms);
  }

  .cro-anim__wires.scroll-reveal__item {
    opacity: 0;
    transform: none;
  }
}