Guru Energy Shopify Plus Case Study

Custom Product Template Development

We partnered with Guru to design and implement a robust, feature-rich PDP experience that elevates both usability and brand storytelling:

Custom Gallery

Developed an interactive, visually striking product gallery, styled according to the approved mockups, ensuring product imagery stands out and drives engagement.

Other Flavors Section

Leveraging product metafields, we implemented a dynamic section showcasing related flavors from a specific collection, encouraging product discovery.

Options for Subscription and One-Time Purchase.

Three customizable icon blocks (image + text) managed globally via the Theme Customizer, empowering the Guru team to update messaging effortlessly.

Accordion product description & Table of Nutrients

A fully editable accordion system built using new product metafields, giving Guru the flexibility to present detailed product information, FAQs, or ingredient details in an organized, collapsible format.

Designed and developed based on provided assets, the tof Nutrients dynamically displays detailed nutritional information using structured metafields, enhancing transparency and customer trust.

Navigation & Menu Redesign

A clean 2×2 grid layout dynamically populated from Header blocks.

Device-Specific Menus: Independent menus for desktop and mobile, allowing Guru to fine-tune the navigation structure for each platform.Menu items pull content based on link type or Theme Customizer settings, offering full flexibility.

Dynamic Cart Upsell Recommendations

Leveraging Shopify and existing product collections, the cart displays contextually relevant product suggestions based on the current cart contents. The upsell component was styled to match Guru’s updated site design, maintaining visual harmony and brand consistency.

The comprehensive PDP, navigation, and cart upgrades have transformed the Guru Energy online experience. Shoppers now enjoy an intuitive, visually engaging interface that reflects the brand’s bold, clean identity. Product information is clearer, navigation is simplified across devices, and subtle upsell opportunities help drive increased basket sizes.

Seamless Migration to Stamped Reviews

With Guru’s rapid growth, their legacy review app wasn’t meeting their needs.

What we did:

• Migrated all historical reviews into Stamped.
• Implemented Stamped widgets fully aligned with their branding.
• Built a post‑purchase flow that triggers a Stamped review request with a special incentive.

Since launch, Guru has collected 2× more verified reviews.

“THAILS felt like an extension of our team—collaborative, solutions‑driven, and incredibly fast. They sharpened our mobile UX and accelerated checkout without missing a deadline.” — CFO, GURU Beverage Inc.